Logo Design Case Study for Saterfiel And Associates of Kenner, LA

Saterfiel And Associates is a Kenner, LA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Sell Pre-Employment Testing products (Let companies know if a candidate is qualified or not). Target Audience is Mid Size Companies.

What type of mood, or “feeling” would you like to convey with your logo?
Professional, personal, simple, clean, corporate, more traditional- wants to incorporate "people" if we use a graphic. If incorporating a graphic, keep it simple

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Corporate, Reserved, Serious

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