Logo Design Case Study for Renaissance Shipping Agency of Phillipsburg, NJ

Renaissance Shipping Agency is a Phillipsburg, NJ based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Shipping Agency serving major container shipping companies (SeaLand Maersk, Evergreen, COSCO, etc.) for all operational needs from Port Captain responsibilities (stowing cargo, etc.) to Agent Duties (vessel clearance, crew changes, etc.)

What type of mood, or “feeling” would you like to convey with your logo?
I would like to convey a very professional mood. I'm competing with multi-million dollar agencies here. Furthermore, I would like to somehow get across the idea that our name suggests, we are giving the shipping industry a "re-birth" by taking it back to it's roots where one agency could do everything. My motto is that we will give more attention, provide more services, and give higher quality service for less money than the competition... less greed, more pride of quality service.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Expensive, Corporate, Friendly, Traditional, High-Tech, Serious

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