Logo Design Case Study for Rainy Day of Lake Forest, Illinois

Rainy Day is a Lake Forest, Illinois based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
I am open to creative design. I think I wanted a simply water drop design with the name in green and a water drop logo in blue. But after viewing your portfolio, I want to be open. The overall look should be professional yet fun.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
PrintedMaterials, FullColorBrochures, Embroidery

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Fun, Stable, Friendly, Family/Small Business, Professional

If this your company information and you wish to update, Please contact us