Logo Design Case Study for ROBERTS CROSSING, A TOWNHOME COMMUNITY of BOSTON, MA

ROBERTS CROSSING, A TOWNHOME COMMUNITY is a BOSTON, MA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
I will email you a file that has an artists rendering of the building. The developer wanted to use it for the logo, I hate it!

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?


How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Exclusive, Traditional, Conservative, Professional

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