Logo Design Case Study for Physicians Locum Tenens of Atlanta, GA

Physicians Locum Tenens is a Atlanta, GA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We specialize in providing staffing solutions for both permanent and locum (temporary) physicians nationwide and internationally in hospitals, medical clinics, solo practices, govt. facilities, in rural and urban areas. We are a small company where staff work hard to build hands-on long-term relationships with both clients and docs. In the future, will expand to other medical staff,ie: RNs.

What type of mood, or “feeling” would you like to convey with your logo?
Professional and PROFICIENT; honest and trustworthy; we can deliver and provide a solution; work with only high-quality docs and clients/hospitals

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Professional

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