Logo Design Case Study for National Hotels of Ferndown, Dorset

National Hotels is a Ferndown, Dorset based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

National Hotels is a worldwide accommodation directory with not just hotels, but bed and breakfasts and self catering accommodation listings. There are some hotels available to book live online with your creidt card and some with direct booking by email communication with the hoteliers.

What type of mood, or “feeling” would you like to convey with your logo?
I am looking for a clean design, not too "busy". I am redesigning the whole site around the new logo. Words to describe it would be: profesional,clean,sharp,memorable.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Exclusive, Friendly, Professional, Modern

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