Logo Design Case Study for LibertadFinancial of Austin, TX

LibertadFinancial is a Austin, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Fin. serv.: US Hispanics LA origin; Initial mkt-Central Texas; in US for <15 yrs (primarily Mexican) Initial bus.: home mortgage; Future:May add text when bus. has>1 line of service, ex.“Lib. Fin. Mortgages” Future:Retail fin serv(check cashing, $ orders, $ transfers-US to Mex)-“Lib. Fin. Express” brand Future: bank(savings, checking, etc.)-“Banco Lib. Fin.”or“Lib. Fin. Bank”

What type of mood, or “feeling” would you like to convey with your logo?
1.Must be brand they can TRUST 2.Very intelligent on financial matters but approachable/welcoming 3.Bi-lingual and understands their values (family,religion,etc), & special needs Colors: Bright/Vibrant/Cheerful, yet professional. Ex. colors used in spiral on bottle of Cheer Detergent. Prefer 2-3 colors,but not against more Logo/text should be “crisp” (no “squiggily” fonts). Libertad distinguished from Financial through a visual cue (color,font,etc), Financial dominant text. Incld SM

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Corporate, Stable, Friendly, Traditional

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