Logo Design Case Study for LFS Auto Sales of Branford, Ct

LFS Auto Sales is a Branford, Ct based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We are in the business of selling used cars which are bank repos. Our slogan is "Never Pay Retail"

What type of mood, or “feeling” would you like to convey with your logo?

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Trendy, Bold, Expensive, Corporate

If this your company information and you wish to update, Please contact us