Logo Design Case Study for Hotspot Hound of Beaverton, Or

Hotspot Hound is a Beaverton, Or based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
An online mapping service that helps users find the neareast wireless/wifi hotspot. Something more traditional. Think of a search engine logo. Comfortable, trustable. 


What type of mood, or “feeling” would you like to convey with your logo?
Professional yet fun/trustable. The name hotspot hound is derived from a hounddog/bloodhound tracking down something important/valuable to you. Hotspot reflects what is being found. But not too much emphasis on the hound theme. Simple..think google but more graphical. Also, see yellowdoglinux.com for an example.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Stable, Friendly, Reserved

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