Logo Design Case Study for GameDay Sports of Havre De Grace, Maryland

GameDay Sports is a Havre De Grace, Maryland based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I am in the process of opening a new sporting goods retail store. Although my product line will vary, the store will have a specialty emphasis on the following four "Core" sports: Baseball/Softball, Lacrosse, Soccer, and Field Hockey. Other secondary products will include football, basketball, volleyball, general athletics, tennis and raquetball.

What type of mood, or “feeling” would you like to convey with your logo?
I will be catering primarily to a mid-teen to early twenties clientele both boys and girls in addition to young parents of pre-teen athletes. Consequently I think trendy, but somewhat understated would be a good overall mood yet something that conveys action. Something that will grab the customers attention and be easily recognizable around town.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Cutting Edge, Bold, Fun, Modern

If this your company information and you wish to update, Please contact us