Logo Design Case Study for Front Street Financial Group of Traverse City, Michigan

Front Street Financial Group is a Traverse City, Michigan based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Financial Planning. Sales and service of investment and insurance products. Products offered: Mutual Funds, Variable and Fixed Annuities, Pension Plans,Life,Health & Disability Insurance. Auto, Home, Boat and other Personal Lines coverage. Commercial insurance. Basically, we are a "one stop" provider of investment and insurance coverage.

What type of mood, or “feeling” would you like to convey with your logo?
Looking for more modern. Professional, nothing too crazy. Current color scheme is BLUE, GREY and WHITE. Possibly emphasize "FRONT STREET" and in smaller text, "Financial Group".

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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