Logo Design Case Study for Blue Water Capital Management of San Diego, CA

Blue Water Capital Management is a San Diego, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Professional looking. I am thinking of dark blue and light gray but I don't want brown, purple, pink, or orange. Colors can be unlimited though. Maybe fading. I'm located in San Diego so I would like something like ocean/beach/sailing/palm tree/sunset themes. Something that looks strong, but calming. It projects that if you work with us everything will be alright.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Traditional

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