Logo Design Case Study for Ars Nautica of Anchorage, AK

Ars Nautica is a Anchorage, AK based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

This will be for a dot com. The site will be be about sailing, circumnavigation and all things nautical. It will have a strong sailing theme.

What type of mood, or “feeling” would you like to convey with your logo?
This site will be for people wanting to sail around the world and sailing in general. The mood will be free spirited.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Cutting Edge, Fun, Modern

If this your company information and you wish to update, Please contact us