Logo Design Case Study for ALL-PRO AUTO SHIPPERS of Royal Oak, MI

ALL-PRO AUTO SHIPPERS is a Royal Oak, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Trust and security because they are giving me the keys to their cars over the phone basically. But they are bold and flashy like a All Pro Athlete.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Exclusive, Bold

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