Logo Design Case Study for Xelica of Nashville, TN

Xelica is a Nashville, TN based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Nothing too fancy, more traditional. Working with contractors (not final consumers). Clean, professional, somewhat formal.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Corporate, Traditional, Reserved

If this your company information and you wish to update, Please contact us