Logo Design Case Study for Wilson Maer of Northville, MI

Wilson Maer is a Northville, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Wilson Maer is the sixth company in a conglomerate of family-owned real estate related companies. Wilson Maer, specifically, is a new realty (brokerage) company that helps buyers and sellers with their home-related transactions. Companies like ours (but larger) include: Century 21, ReMax, etc.

What type of mood, or “feeling” would you like to convey with your logo?
Wilson Maer's logo is vital because of its use, not only on correspondence and business cards, but on signs located in the front yards of consumers with multiple-million-dollar homes. The directors believe the logo should convey the following: professional, expensive, stable/established, serious - even stuffy. It's likely that, given a good logo to transact business with during the first two years, we'll come back to the drawing board as we implement newer technology.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Expensive, Corporate, Stable, Traditional, Serious

If this your company information and you wish to update, Please contact us