Logo Design Case Study for The Communications Group of Niskayuna, NY

The Communications Group is a Niskayuna, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
International, Large, established, global, "what you put out comes back at you", Modern, cutting edge, friendly and high tech, style, creative but business oriented, professional!

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Corporate, Friendly, High-Tech

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