Logo Design Case Study for Smart Move Home Inspection Services of Farmington Hills, MI

Smart Move Home Inspection Services is a Farmington Hills, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Home Inspection services. We perform home inspections for prospective buyers/sellers. Determining safety hazzards in the home and evaluating what might need to be fixed and in what timeframe. We really stress on the safety factor and there are many conditions in a house that could cause major damage not only to the house but the lives of the people in the house.

What type of mood, or “feeling” would you like to convey with your logo?
Professional but not stuffy Would like to see something with a house but also some logo's with maybe something else. Playing up on being smart or making the right move to pick our company for their inspecion.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Trendy, Fun, Friendly

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