Logo Design Case Study for Rowlett Youth Sports Federation of Rowlett, Tx

Rowlett Youth Sports Federation is a Rowlett, Tx based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
Rowlett Youth Sports Federation trains its' youth athletes for competition in track and field, football, basketball, cheerleading, and other sports. We are highly competitive and look to promote this concept through our stationary, t-shirts, and other promotional products. 


What type of mood, or “feeling” would you like to convey with your logo?
I would like the mood to be perceived as innovative, daring, bold, and gives you a winning feeling. A secure knowledge that this is the athletic organization you want to choose.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Trendy, Exclusive, Bold, Expensive, Daring, Stable, High-Tech, Serious

If this your company information and you wish to update, Please contact us