Logo Design Case Study for Real Estate Financial Solutions of Brooklyn, NY

Real Estate Financial Solutions is a Brooklyn, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We provide mortgage reduction and mortgage auditing services, and will soon be offering mortgages.Our logo has to convey: trust, honesty and integrity, as we will be invading our clients financial privacy. We need to review our clients finances including: credit reports, mortgage and loan info,in order to perform our services effectively.As you can well imagine, most people are uncomfortable.

What type of mood, or “feeling” would you like to convey with your logo?

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Exclusive, Stable, Friendly, Traditional, Reserved, Serious

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