Logo Design Case Study for Profile Industries of Springdale, Arkansas

Profile Industries is a Springdale, Arkansas based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I will start up producing plastic drinking straws. In the future I would like to produce other products, so I don't want to tie my hands with a logo centered around just straws. I'm not sure what other products I will produce in the future, but I'm sure they will be related to plastic.

What type of mood, or “feeling” would you like to convey with your logo?
I would like to have a logo that is professional and is something that people will remember

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Bold, Corporate, Stable, Traditional

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