Logo Design Case Study for Principal Solutions Group of Chicago, IL

Principal Solutions Group is a Chicago, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Professional, Financial Industry like, Stability, Corporate, Little more modern and cutting edge, but needs to be professional.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Trendy, Expensive, Corporate, Traditional, Reserved, Serious

If this your company information and you wish to update, Please contact us