Logo Design Case Study for Preventive Health, Inc. of Grand Rapids, MI

Preventive Health, Inc. is a Grand Rapids, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

PHI is my practice that specializes in Personal Training and Individually customized Nutrition. I work one on one with clients. The personal training is conducted in the home. Nutrition is done in the office, their home, or over the net. Bottomline PHI helps clients achieve their health and fitness goals. PHI a health information resource.

What type of mood, or “feeling” would you like to convey with your logo?
I want clients to feel PHI is a professional company with both a established clinical presence with educated practitioner(s) that they can count on to help them with their health and fitness goals but is also fun and energetic. Don't want to project a white coats image. Hope that makes sense.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Fun, Stable, Serious

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