Logo Design Case Study for PharmaCognition Research of Haddonfield, New Jersey

PharmaCognition Research is a Haddonfield, New Jersey based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

PharmaCognition Research performs market research studies for the pharmaceutical industry. The types of studies will vary but ultimately the purpose of the market research is to provide pharmaceutical sales & marketing personnel with insights regarding physician perceptions and thought processes surrounding drug prescribing decisions.

What type of mood, or “feeling” would you like to convey with your logo?
Professional, but not at all stodgy. Needs to have eye catching appeal.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Trendy, Corporate, Stable

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