Logo Design Case Study for Nextel of Reston, VA

Nextel is a Reston, VA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Provide the Supply Chain Services. Touch every group in company. Handle supplies, vendors, etc. Want to expose company to their services and procedure.

What type of mood, or “feeling” would you like to convey with your logo?
Progress. Eye Catching. Making a Difference. "One Team". Progressive and Modern. Corporate. Nothing too bright. Cutting edge.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Corporate

If this your company information and you wish to update, Please contact us