Logo Design Case Study for NEXT STEP of Newport Beach, Ca

NEXT STEP is a Newport Beach, Ca based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Next Step is an opportunity resource firm. Our mission is to help people become selfemployed through the purchase of Franchises and other business opportunities. Our client base is made up of laid off workers, retired workers, entrepreneurs that are seeking new opportunities and anyone else who is tired of working for other people

What type of mood, or “feeling” would you like to convey with your logo?
Very professional, conservative, something that would convey trust and sincerity. I would also like to see excitement and sucess.Next Step should convey the excitement of achieving the American Dream...self employment.But also convey trust and sincerity

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Expensive, Corporate, Stable, Serious

If this your company information and you wish to update, Please contact us