Logo Design Case Study for Merritt International Group of Monroe, CT

Merritt International Group is a Monroe, CT based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
International footwear business - we target young (18-30), contemporary, fashion-forward male and female customers. We are consultants to foreign shoe manufacturers that want to break into the US market. 


What type of mood, or “feeling” would you like to convey with your logo?
Contemorary, global, far-reaching, sophisticated, tasteful, creative, possibly footwear oriented

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Trendy, Exclusive, Expensive

If this your company information and you wish to update, Please contact us