Logo Design Case Study for Innosurance, Inc. of The Woodlands, TX

Innosurance, Inc. is a The Woodlands, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Innosurance provides a web-based solution for subscribers to monitor driver behaviour using our proprietary TripChip (TM). Our main target market are parents that wish to improve their children's driving behaviour in order to qualify for lower insurance rates.

What type of mood, or “feeling” would you like to convey with your logo?
Professional over-all look conveying integrity, safety. Our ad-campaign will strongly appeal to parent's fear of their teenage children getting involved in a serious car accident due to their often unexperienced and reckless driving behaviour.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Stable, Family/Small Business, Serious

If this your company information and you wish to update, Please contact us