Logo Design Case Study for InSite Environmental of Southlake, Texas

InSite Environmental is a Southlake, Texas based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Provides real estate due dilligence to financial institutions. Due dilligence includes environmental, physical condition, and construction evaluation/oversight.

What type of mood, or “feeling” would you like to convey with your logo?
Professional, conservative- dealing with bankers. Established (NOT trendy or progressive).

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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