Logo Design Case Study for Immediate Term Coverage of Needham, MA

Immediate Term Coverage is a Needham, MA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We sell term life insurance over the internet. The focus of our marketing efforts is to cater to people that want immediate life insurance coverage. We never meet with the clients all work is done over the phone or on the internet. Really simple, we sell term life insurance coverage all over the country.

What type of mood, or “feeling” would you like to convey with your logo?
The overall mood should be speed and ease. The excitement of the city and the speed to compliment that excitement. I want people to feel that they will be able to buy life insurance quickly, hassle free and easily.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Trendy, Exclusive, Bold

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