Logo Design Case Study for ICU Racing of Temecula, CA

ICU Racing is a Temecula, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

This is initially a web based business selling aftermarket parts and accessories. These products include: headers, turbos, exhaust systems, intakes and manifolds, lights, seats, pulleys, strut tower bars, etc., for Honda, Acura, Toyota, Mitsubishi, VW, BMW, Ford

What type of mood, or “feeling” would you like to convey with your logo?
Fast, Agressive, bold but sexy. Consumers are mostly male, pre-teens to mid-forties. Desire cars with a look and style their own and lots of horsepower.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Trendy, Bold, Daring

If this your company information and you wish to update, Please contact us