Logo Design Case Study for Freedom Fitness For Women of Puyallup, WA

Freedom Fitness For Women is a Puyallup, WA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Freedom Fitness For Women is a 30 minute circuit training workout designed for women of all ages, shapes and sizes. The circuit training is fun and gets great results. The equipment works by hydraulics eliminating the need to use weights.

What type of mood, or “feeling” would you like to convey with your logo?
We were thinking of using red, white and blue maybe some stars to fit in with the Freedom name. We would like to be able to paint this on our fitness center wall. We were thinking perhaps a wave type effect but differ to your judgement. We do NOT want an American flag but would have no objections to something flag like if that makes sense. We plan to use the logo on our wall, shirts, sports bottles, jackets, sign and of course business stationary.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Bold, Fun, Friendly

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