Logo Design Case Study for Feverfish of Winston-salem, Nc

Feverfish is a Winston-salem, Nc based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:
The company will be manufacturing sporting good equipment. The main focus will be on fishing equipment. 


What type of mood, or “feeling” would you like to convey with your logo?
The mood I would want to project would be to give the customers or visitors to my website the fever to fish. This would be more of a fun mood

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Bold, Daring, Fun, Friendly

If this your company information and you wish to update, Please contact us