Logo Design Case Study for Esby Gems, Inc of New York, NY

Esby Gems, Inc is a New York, NY based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We are loose diamond dealers. We manufacture, import and export Diamonds to retail Jewelry Stores. Also supply Diamonds to Jewelry designers. I want the theme to be Diamonds, attractive, something unique.

What type of mood, or “feeling” would you like to convey with your logo?

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

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