Logo Design Case Study for Decisive Software Inc. of Weston, FL

Decisive Software Inc. is a Weston, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

software development business, creating business intelligence software...see www.ineacorp.com or www.cognos.com for competition. Sofware includes online reporting, business analytics, portals, etc. As well company will provide end to end integrated, custom solutions.

What type of mood, or “feeling” would you like to convey with your logo?
fast and furious, accuracy, trust, rock solid, intelligent, high tech

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Corporate, High-Tech, Serious

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