Logo Design Case Study for DESMIDT CONSULTING, INC. of Palm Harbor, FL

DESMIDT CONSULTING, INC. is a Palm Harbor, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
The image of the company and me is one of an accountant - consultant, professional - conservative. If you look at my web site you see a logo - image at the top top.jpg. It's the text, logo, and color inside the white box that I want to replace. My pref fonts tend to be arial, lucinda console, veranda, etc. My color pref for text tend to be the dark blue and burgundys. The use of bright colors - red, yellow, aqua, for the non text logo appeal.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Corporate, Stable

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