Logo Design Case Study for BikeHouston of Houston, TX

BikeHouston is a Houston, TX based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

BikeHouston is a non-profit organization that promotes safe bicycling in the greater Houston area. Our goals are to secure access to public roads and lands, educate the public on the rights and responsibilities of bicyclists, and promote awareness of the personal and community benefits of cycling.

What type of mood, or “feeling” would you like to convey with your logo?
Fun, because bicycling is fun and we want people to see that, but not whimsical, because we want government and business leaders to take us seriously. The buzz-words “community” (we want to unite cyclists throughout the area) and “quality-of-life” also come to mind in thinking of the feelings we want to convey.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Fun, Friendly, Serious

If this your company information and you wish to update, Please contact us