Logo Design Case Study for Beck Industrial of plano, tx

Beck Industrial is a plano, tx based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We are a industrial steel manufacturing company. Our flagship product is a concrete truck mixer (not the truck, just the mixer on the back). We sell primarily wholesale to companies who mount the mixers on trucks, and sell them to concrete paving companies. This is not our only pruduct, but certainly our focus.

What type of mood, or “feeling” would you like to convey with your logo?
I would not like the industry to be a good benchmark for the type of image we are developing. I left the telecom industry to start this company, and am used to a more forward thinking image and approach. I would like a contemporary professional look.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Corporate, High-Tech

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