Logo Design Case Study for Archangel Inc. of Miami Beach, FL

Archangel Inc. is a Miami Beach, FL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Property Mgt and construction mgt. we provide mgt for landlords collecting rent, screening tenents, making repairs and maintence. We also help the home owner pull owner builder permits for small construction jobs and provide site supervision and the work force.

What type of mood, or “feeling” would you like to convey with your logo?
compendient and honest.would like an Archangel type figure perhaps, but not cartoonish or too god like. should display a sence of strength and protection. " we operate on a higher standard" or " we hold the key to your success" we make being a landord easy by hangling all the unpleasent aspects of leasing. and we provide assistance to the homeowner who wants to make improvements to his home by puling a "owner builder" permit and walking then through the process and not having to hire a Con

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Corporate, Stable, Friendly, Traditional, High-Tech, Serious

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