Logo Design Case Study for Advanced Security And Investigations, Inc. of Troy, Ohio

Advanced Security And Investigations, Inc. is a Troy, Ohio based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Professional, cutting edge. We are attempting to correct long standing problems in the security arena in areas of prehire screening, training, and benefits/pay to employees. We don't want anything traditional (like a sheild or eagle) or cartoonish. We actually perceive something like a globe with an arrow coming around it (or something like that) with a catch phrase.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Exclusive, Bold, Daring, Corporate, High-Tech, Serious

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