Logo Design Case Study for Active Technology Inc. of West Des Moines, Iowa

Active Technology Inc. is a West Des Moines, Iowa based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Supply trailer industry (RV, boat, utility and livestock trailers) with brakes, brake actuators and brake control systems. Also supply sensors such as tire air pressure and wireless rear view cameras and in-cab data and video displays. Customers are trailer manufacturers and trailer product distributors. Focus is business to business --and we advertise to end users via industry journals.

What type of mood, or “feeling” would you like to convey with your logo?
This industry is stale and a colorful, exciting tech-oriented logo would stand out. However, we want our tech to be user friendly and non-threatening. We want our logo to reflect motion and progress - excitement.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Fun, Stable, Friendly, High-Tech

If this your company information and you wish to update, Please contact us