Logo Design Case Study for invites and envelopes of Weston, Florida

invites and envelopes is a Weston, Florida based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
FUN!Appealing to women. Sophisticated but young. I was imagining a trendy cartoon woman in a button down long sleeve blouse with a color and pants with cute little heels holding flowers and an invitation. The words "invites and envelopes" next to her with some cartoon flowers mixed in the letters. I would like nice bright colors that tie in with the soft blue and tan on the website. I think lower case letters adds a trendy vibe as well.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Trendy, Bold, Fun, Friendly

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