Logo Design Case Study for icpWisconsin Health Information Management of Milwaukee, Wisconsin

icpWisconsin Health Information Management is a Milwaukee, Wisconsin based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
professional, intelligent technology electronic data processing. NOTE: The icp (inforntof the name Wisconsin Health Information Management is the Corporation identity. Wisconsin Health Information Management is a division of icp. I would some how like the icp incorporated in the logo.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, PromotionalProducts

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Exclusive, Corporate, High-Tech, Serious

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