Logo Design Case Study for The Drake...On the Riverfront of North Barrington, IL

The Drake...On the Riverfront is a North Barrington, IL based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

Restaurant on the river. Outdoor bar and grill, great views. Serving steaks, burgers, etc (don't put any of this in the logo).

What type of mood, or “feeling” would you like to convey with your logo?
Upscale, yet casual. In old building. Rustic. Touch of class. Service oriented. The restaurant is set in a historical building, keep that in mind.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?

If this your company information and you wish to update, Please contact us