Logo Design Case Study for Surf Audio Video of San Clemente, CA

Surf Audio Video is a San Clemente, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

We currently sell universal remote controls and other home theater accessories on our main site. We are expanding to other websites (surfaudiovideo.com) that will feature other audio/video components as well.

What type of mood, or “feeling” would you like to convey with your logo?
I would like a logo that preserves the "surf" aspects, but is more professional and high-tech looking than our current logo (which is kind of cartoonish). My original idea was to incorporate a wave into the "S" of "Surf", but I'm open to any idea. I would like to preserve the overall color scheme of sea green and blue.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Friendly, High-Tech

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