Logo Design Case Study for Superior Loan Center of Lincoln, NE

Superior Loan Center is a Lincoln, NE based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

we are a full service mortgage lender we do a-d Credit and provide solutions to custmers in a superior way, we offer superior service superior employees and superior rates

What type of mood, or “feeling” would you like to convey with your logo?
Top quality service.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Bold, Friendly

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