Logo Design Case Study for Southeastern Funding Solutions, LLC of Duluth, GA

Southeastern Funding Solutions, LLC is a Duluth, GA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

My company provides debt-free cash solutions (a.k.a. "alternative funding") to businesses and individuals to meet their needs. It's similar to banking, but not the same thing. Sometimes it's known as cash flow brokering.

What type of mood, or “feeling” would you like to convey with your logo?
The mood should be professional, elegant, classy, understated. Nothing too flashy, but unique enough to not be boring.

Would you like a symbol or text based logo?
Symbol -- this is a more abstract illustration with your company name typeset alongside

Where do you envision using your logo?
WebSite, PrintedMaterials

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Stable, Traditional, Reserved

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