Logo Design Case Study for SMART Auto Center of McLean, VA

SMART Auto Center is a McLean, VA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

I have just bought a chain of pre-owned auto retail centers and I have named them SMART Auto Center. The vehilces sold at these locations are priced in $4K - $9K Range and appeal to people with not a lot of discretionary incomes and/or damaged credits.

What type of mood, or “feeling” would you like to convey with your logo?
I am interested in creating a logo that can tie into some of the branding & marketing concepts I am considering. Some these positioning statements are as follows: A smart customer is our best customer Make the smart move - visit SMART Auto Center Smart financing for the SMART Buyer Make the Smart move Etc. I want a humorous/fun and yet professional logo. I was thinking of a logo very similar to that used by Egghead Software. BTW, Egghead is no longer in business. It depi

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Progressive, Trendy, Fun, Friendly, High-Tech

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