Logo Design Case Study for Perpetual LC of Rsoeville, MI

Perpetual LC is a Rsoeville, MI based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:


What type of mood, or “feeling” would you like to convey with your logo?
Confidence, our company deals directly with our clients sales and marketing divisions thus it is paramount that our appearance reflect professionalism. We are leaning toward a navy/toupe color scheme, and have an affinity for sleak, contempory font, with a unique quality given to the LC. we are partial to a symbol that would reveal perpetual as seemless or continuas, the infinity symbol, a circle, arrows.

Would you like a symbol or text based logo?
Logotype -- this incorporates your company name into the logo itself

Where do you envision using your logo?
PrintedMaterials, FullColorBrochures

How many colors would you like to use?


What Graphical elements should we use in your logo?


What elements would you like to avoid?
Progressive, Exclusive, Bold, Expensive, Corporate, Stable, Traditional, Serious

If this your company information and you wish to update, Please contact us