Logo Design Case Study for OpenScope of Roseville, CA

OpenScope is a Roseville, CA based company. Below is an abbreviated version of their creative brief that helped us create their unique logo design.

Please describe your business, product or service:

OpenScope is a software company that develops and markets solutions in the corporate e-mail space. Our flagship product, MailTrix, is an e-mail account and metric system that large organizations use to manage and account for e-mail usage by their employees. Customers include AT&T, Citicorp, BMW, Sprint, Applied Materials, etc.

What type of mood, or “feeling” would you like to convey with your logo?
We'd like a professional/corporate feel, with a hi-tech flair, however we're open to new ideas.

Would you like a symbol or text based logo?
I am not sure -- you decide

Where do you envision using your logo?
WebSite, PrintedMaterials, FullColorBrochures, Embroidery, PromotionalProducts

How many colors would you like to use?

What Graphical elements should we use in your logo?

What elements would you like to avoid?
Corporate, High-Tech

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